The Negative Wealth Effect Revisited

David Krueger MD I was talking with the owner of one of our favorite antique stores in an area close to our weekend ranch. He said, “People are just not spending money.” The downtown area of the little town was somewhat dead, and the nursery we frequently visit had...

The Limits of a Single Story

David Krueger MD The problem with stereotypes is not that they are untrue, but that they are incomplete.  They make one story become the only story. Chimamanda Ngozi Adichie Author Chimamanda Ngozi Adichie recently spoke at a university about her book.  A student told...

24 Considerations to Construct a New Money Story®

David Krueger MD When you want to change a habit, or create a new one, focus on the system, not just the goal. You always have the right to say yes or no; you have to be free to say No before you can be free to say Yes. Coming to the end of your past, even resolving...

Obstacles: The Shadow Story of Desire

The way to solve the problem you see in life is to live in a way that makes the problem disappear.—Ludwig Wittgenstein, Culture and Value David Krueger MD Some time ago I saw a cartoon sequence of a dog straining at its leash, barking ferociously at a cat, as if to...

The Boomerang Effect and Neuromarketing

Facts are stubborn things, but our minds are even more stubbornJohn Adams David Krueger MD Facts and logic are not powerful tools to alter opinions.  Data is not a way to change minds.  It’s not how we decide.  Our minds do not follow the facts, but follow our beliefs...