Telling and Selling TOC

TABLE OF CONTENTS

I. THE ART OF WRITING
Preparation: The Backstory
Commitment
Vision
Perseverance
Guiding Questions
Reflections to Begin Your First Book
The Who, What, Where, When, and How of Writing
Your Commitment to Yourself
Ten Caveats for Writers

II. THE CRAFT OF WRITING
Understand Your Motivation for Publishing: 12 and Counting
Voice
Design every part of your book
The Nonfiction Book Proposal
The Seven Habits of Successful Writers
The Top 6 Mistakes Successful Writers Avoid
Chunking Exercises
Important areas of focus for the serious writer
Your Belief Systems

III. THE SCIENCE OF WRITING
Comfort Zone
Frame
The Science of a Vision
Regulate States of Mind
Creativity
Management of State Specific Issues: Chokes, Slumps, and Blocks
Insight Changes the Brain
A Summary of the Science of Writing
Inverse Wisdom for Authors

IV. THE BUSINESS OF WRITING
Options for Getting Your Book Published
Why Self-Publish?
Titles That Tell and Sell
Publishing Roadmap for Nonfiction.
Platform
White Papers
Things You Can Do to Promote Your Book
The Business of Writing

ADDENDUM